Commercialisation Executive / Business Dev. – Chinese Desk
Penang- born Edrea, who is now based in KL, graduated in Engineering (Electrical & Electronics) from UNITEN. She worked as a data analyst for several years since graduation with a national Utility company as well as an International Bank. In addition to her corporate experience, she also has few collective years of entrepreneurial and business experience in exporting local products to overseas market in her family business. She is a firm believer that we don’t need to own a multi billion-dollar business now in order to exhibit the qualities of entrepreneurial spirit but instead it’s something within our self and we can exhibit every day in how we approach our life and career. She is now a commercialization executive with Adastra working with its clients to bring concept to market high potential technology, solutions or products. It includes working with a cross spectrum of various parties, conducting market and industry research. Her secondary role is to anchor the business development of Adastra’s IP services to global markets.